Fluke
2024Fluke, a leading American manufacturer of industrial test, measurement, and diagnostic equipment, aimed to reimagine its digital presence to improve product discoverability and customer engagement. We developed a streamlined website and mobile experience, making Fluke’s extensive range of offerings more accessible and coherent.
The redesigned platform introduced targeted entry points, meeting users at their point of need and guiding them through Fluke’s diverse product catalog. An efficient filtering system and improved search functionality made it easier for customers to find relevant products while enabling smarter upselling opportunities.Services
User Experience
Digital Strategy
Interface Design
Design System
Role
Lead Designer